A newly released explainer video by FYT sheds light on the role of pre-election surveys in shaping public opinion and influencing political strategies ahead of the 2025 national elections.

The video explains how pre-election surveys measure voter preferences and can affect campaign decisions. While these tools offer insight into public sentiment, the video also warns about the so-called “winnability effect,” where voters may support front-runners solely based on their strong survey performance—often sidelining platforms or qualifications.

FYT also cautions viewers against unverified surveys circulating on social media, which can distort public perception. To combat misinformation, the Commission on Elections (COMELEC) requires polling organizations to register and disclose funding sources and methodologies.

With the campaign season intensifying, FYT urges voters to approach survey results critically, encouraging them to look beyond numbers and assess candidates based on policy, track record, and integrity.