Fyt Media marks seven years in 2025, and we’re celebrating with a spark of courage, a dash of innovation, and a whole lot of hope.
What began in 2018 as a passion project by a dynamic group of Gen X and millennial journalists has grown into a bold, independent media force. We are committed to independent transforming how stories are told, and who gets to tell them.
Launched as a flagship program under Lyf Solutions, a start-up founded by Atom Araullo, Voltaire Tupaz, Rupert Ambil, and Zak Yuson, Fyt was born out of the fight for truth, for stories that matter, and for voices too often left unheard.
Fyt has since become a community -oriented media organization on a mission to empower the next generation of storytellers, amplify local voices, and rebuild public trust in media from the ground up.
In 2024, Fyt took a bold leap and became a non-profit media organization led by Tupaz, Araullo, and a new wave of visionary leaders.
Today, we stand tall on four pillars: Stories, Technology, Capacity-Building, and Community, all working in sync to turn stories into solutions, and issues into impact.
We’ve come a long way, from Zoom meetings and immersive explainers to building platforms and nurturing communities of storytellers and changemakers. But our heartbeat remains the same: public interest journalism, fueled by truth, courage, and empathy.
Seven years in, we’re just getting started. The fight – the Fyt - lives on.
Voltaire Tupaz
Executive Director and Co-founder
Fyt Media’s new board embodies our unwavering commitment to community-centered journalism that is responsive to the needs of the time. Each trustee brings a wealth of experience and a shared passion for empowering young voices and inspiring social engagement, combining the best of storytelling with advances in communication tools like social media and AI.
Atom Araullo
Fyt President and Co-founder
.png)
In the current information ecosystem, it's important for media companies to fight for the attention of our citizens. At Fyt, reaching younger audiences is at the core of our mission. We are committed to engaging them where they are — whether on social media, streaming platforms, or immersive digital environments. By leveraging emergent technologies like AI, we enhance storytelling to resonate with the next generation. Beyond capturing attention, our goal is to build meaningful connections with the next generation of citizens.
The media industry has been going through rapid change and disruption, but there is a silver lining that I see in smaller, independent organizations like Fyt. Fyt’s strength lies in its young, innovative and community-focused team of journalists. Fyt has been building connections with local communities. It’s engaging youth groups, students, campus journalists, and educators in their coverage and delivery of relevant stories and efforts to promote news literacy and counter disinformation. The challenge is to make these connections stronger and more responsive to the specific needs of its target audience.
Community is both the first and last line of defense when our shared values are under attack. Now more than ever, we need independent media to harness the power of everyday people, turning collective voices into action against the ongoing threats to our democracy, environment, and dignity
Co-founder and President of Fyt Media, Chairperson of Lyf Solutions; anchor of GMA’s State of the Nation newscast; and documentarist known for his compelling stories on I-Witness and The Atom Araullo Specials; a TOYM (The Outstanding Young Men) awardee.
Co-founder and Executive Director of Fyt Media, CEO of Lyf Solutions; former Director of the National Union of Journalists of the Philippines (NUJP); and a founding team member of Rappler and MovePH; former policy advocacy specialist and development worker.
Veteran journalist and former Chief of ABS-CBN Integrated News and Public Affairs. Recognized as the 2022 Southeast Asia Laureate for Women in News Editorial Leadership by WAN-IFRA in Spain.
Broadcast journalist, news anchor at Bilyonaryo News Channel, former CNN Philippines anchor and senior correspondent; professional lecturer at De La Salle University.
Founding team member of Fyt Media, instrumental in its establishment, and currently overseeing finance and administration.
Media advisor, technologist, and AI advocate in newsrooms. A 2024 Nieman Fellow at Harvard University and former Editor-in-Chief of GMA News Online; a TOYM awardee.
Lawyer and governance expert specializing in business development, public policy, and environmental initiatives. A Chevening scholar and graduate of the London School of Economics.
Renowned professor of Political Sociology at the Centre for Deliberative Democracy and Global Governance at the University of Canberra. She has written op-eds for The New York Times, The Guardian, Al Jazeera, and the Australian Journal of Foreign Affairs; a TOYM awardee.
Retired faculty member of the University of the Philippines Diliman College of Mass Communication, known as the "Father of Barefoot Journalism" for his unwavering dedication to promoting and practicing community and citizen journalism.
Get updates, join conversations, and take action with fellow Fyters across the country. Stay in the loop and help power change, one post at a time.
Recent
June 19, 2025
FACT CHECK: Pagtitipon ng Duterte Supporters, Argentina o Recto? A viral video claimed Duterte supporters held a massive rally in Recto Avenue in Manila after his alleged arrest—but it was all fake.
June 19, 2025
June 19, 2025
June 19, 2025
